Most business owners or start-ups know they need it, it’s supposed to be this really big deal in development. But what is UX design? And why is UX design important for the success of the next product? The abbreviation is the easy part, UX in UX design stands for User Experience. But to explain to you exactly what UX design is, I’m going to need a little bit more of your time. It will be worth it though, pinky promise!

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