{"id":225274,"date":"2021-08-20T04:13:44","date_gmt":"2021-08-20T04:13:44","guid":{"rendered":"https:\/\/makeitmax.design\/?page_id=225274"},"modified":"2021-11-26T00:26:55","modified_gmt":"2021-11-25T23:26:55","slug":"ab-testing","status":"publish","type":"page","link":"https:\/\/makeitmax.design\/nl\/diensten\/ab-testing\/","title":{"rendered":"Ab testing"},"content":{"rendered":"
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Er is geen ruimte voor gokken in het optimalisatieproces<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#lees-meer” button_text=”Lees meer” disabled_on=”on|on|off” _builder_version=”4.9.10″ _module_preset=”31bb1959-dd08-4637-a9c0-b99c456e301a” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”#lees-meer” button_text=”Lees meer” disabled_on=”off|off|on” _builder_version=”4.9.10″ _module_preset=”31bb1959-dd08-4637-a9c0-b99c456e301a” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#f45d28″ button_border_width=”0px” button_border_color=”#f45d28″ button_border_radius=”9px” button_font=”Circular Black||||||||” transform_translate=”0px|-6px” transform_translate_linked=”off” custom_margin=”||||false|false” custom_padding=”12px|14px|12px|14px|true|true” custom_css_main_element=”width: 100%;||text-align: center;” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”6px” box_shadow_color=”#c4491e” global_colors_info=”{}” custom_margin__hover_enabled=”on|hover” custom_margin__hover=”||||false|false” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_translate__hover=”0px|-1px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_vertical__hover=”1px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Section” _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/makeitmax.design\/wp-content\/uploads\/2021\/07\/A_B-testing-v1-vs-v2-4.png” title_text=”A_B testing v1 vs v2 4″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Section” module_id=”lees-meer” _builder_version=”4.9.10″ _module_preset=”default” custom_margin_tablet=”||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”160px|120px|160px|120px|true|true” custom_padding_tablet=”53px|0px|99px|0px|false|true” custom_padding_phone=”” border_width_top_tablet=”0px” border_width_top_phone=”0px” border_width_top_last_edited=”on|tablet” border_color_top_tablet=”” border_color_top_phone=”” border_color_top_last_edited=”on|phone” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.9.10″ _module_preset=”default” width=”100%” custom_margin_tablet=”||29px||false|false” custom_margin_phone=”||29px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px|87px|0px|87px|false|true” custom_padding_tablet=”0px|0px|0px|0px|false|true” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default” custom_padding_tablet=”|24px||24px|false|true” custom_padding_phone=”” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” text_text_color=”#011240″ text_font_size=”18px” text_line_height=”193.6%” header_4_font=”Recoleta Bold||||||||” header_4_text_color=”#f45d28″ header_4_font_size=”32px” header_4_line_height=”154.7%” max_width=”457px” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|phone” custom_margin_tablet=”||29px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” text_font_size_tablet=”18px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Elke dag nemen we deel aan een soort van A\/B testen, bijvoorbeeld wanneer je partner je vraagt: \u201cschat, vind je een rood shirt of een blauw shirt beter bij me passen?\u201d. Zonder dat we het doorhebben doen we ook mee aan A\/B testen op het internet. Wist je bijvoorbeeld dat wanneer je een mooie accommodatie tussen de palmbomen boekt bij Booking.com, je meedoet met wel meer dan 500 A\/B testen? Je zou ze haast vragen om je er voor te betalen! A\/B testen zorgen ervoor dat je beslissingen kunt maken op basis van data<\/strong>, bijvoorbeeld wanneer je jouw website of app wilt aanpassen. Kun je wel wat hulp gebruiken? Bel ons.<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/makeitmax.design\/nl\/contact\/” button_text=”Drop us a line” button_alignment=”left” _builder_version=”4.10.6″ _module_preset=”f4197b40-bcd0-4a72-9d45-9c0e8d3bf3ac” custom_margin_tablet=”||41px||false|false” custom_margin_phone=”||35px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” custom_margin__hover=”||||false|false” custom_margin__hover_enabled=”on|hover” transform_translate__hover=”0px|-1px” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.9″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/makeitmax.design\/wp-content\/uploads\/2021\/07\/Mask-Group-1.png” title_text=”Mask Group (1)” align=”center” _builder_version=”4.9.10″ _module_preset=”default” 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custom_padding_tablet=”32px|24px|82px|24px|false|true” custom_padding_phone=”” border_color_bottom=”#f6f6f6″ border_width_bottom_tablet=”3px” border_width_bottom_phone=”” border_width_bottom_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.9″ _module_preset=”default” width=”100%” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.9″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” text_text_color=”#011240″ text_font_size=”18px” text_line_height=”193.6%” header_4_font=”Recoleta Bold||||||||” header_4_text_color=”#f45d28″ header_4_font_size=”32px” header_4_line_height=”154.7%” max_width=”685px” module_alignment=”center” text_font_size_tablet=”18px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n We kunnen A\/B tests zo groot of klein maken als je maar wilt<\/strong>: van de kleur van een knop of een catchy headline tot gloednieuwe features. Als eerste kijken we naar de huidige situatie. Hebben we bijvoorbeeld wel genoeg data beschikbaar? En wat willen we precies meten? We formuleren een hypothese en calculeren hoeveel bezoekers er nodig zijn om en goede conclusie te trekken en toevalligheden uit te sluiten<\/strong>. We gebruiken onze software om de tests te runnen. Deze werkt voor vrijwel elke website en elk platform! We laten een verse A zien aan 50% van de bezoekers terwijl de andere 50% versie B te zien krijgen. Wint jouw versie? Gefeliciteerd! Je bent \u00e9\u00e9n stap dichterbij ultiem succes.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.10″ _module_preset=”default” width=”100%” custom_margin=”170px|auto||auto|false|false” custom_margin_tablet=”37px|auto||auto|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”services-detail-category-button services-detail-category-button-left” _builder_version=”4.10.6″ _module_preset=”default” text_text_color=”#011240″ text_font_size=”18px” text_line_height=”193.6%” header_4_font=”Recoleta Bold||||||||” header_4_text_color=”#f45d28″ header_4_font_size=”40px” header_4_line_height=”154.7%” link_option_url=”https:\/\/makeitmax.design\/nl\/diensten\/development\/” text_font_size_tablet=”18px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” header_4_font_size_tablet=”32px” header_4_font_size_phone=”” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Gebruiksvriendelijke digitale platformen die hoge prestaties leveren<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”services-detail-category-button services-detail-category-button-right” _builder_version=”4.10.6″ _module_preset=”default” text_text_color=”#011240″ text_font_size=”18px” text_line_height=”193.6%” header_4_font=”Recoleta Bold||||||||” header_4_text_color=”#f45d28″ header_4_font_size=”40px” header_4_line_height=”154.7%” link_option_url=”https:\/\/makeitmax.design\/nl\/diensten\/interaction-design\/” text_font_size_tablet=”18px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” header_4_font_size_tablet=”32px” header_4_font_size_phone=”” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Het geheime ingredi\u00ebnt voor een verteterde User Experience<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.10.6″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”100px||105px||false|false” custom_padding_tablet=”62px|24px|200px|24px|false|true” custom_padding_phone=”62px||200px|24px|false|false” background_image_tablet=”https:\/\/makeitmax.design\/wp-content\/uploads\/2021\/07\/background-section.svg” background_enable_image_tablet=”on” background_size_tablet=”contain” border_width_top=”3px” border_color_top=”#f6f6f6″ border_width_bottom=”3px” border_color_bottom=”#f6f6f6″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.9″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ 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header_line_height=”149%” header_3_font=”Circular Black||||||||” header_3_text_align=”left” header_3_text_color=”#011240″ header_3_font_size=”32px” header_3_line_height=”149%” header_4_font=”Circular Book||||||||” header_4_text_align=”center” header_4_text_color=”#8f8f8f” header_4_font_size=”22px” header_4_line_height=”171%” max_width_tablet=”” max_width_phone=”214px” max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/makeitmax.design\/nl\/cases\/” button_text=” Bekijk alle cases” button_alignment=”right” button_alignment_tablet=”left” button_alignment_phone=”” button_alignment_last_edited=”on|phone” _builder_version=”4.11.0″ _module_preset=”a7543fe7-0d3d-4b7f-9661-d30e4207f6b5″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” width=”100%” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog post_type=”cases” posts_number=”2″ show_author=”off” show_date=”off” show_excerpt=”off” show_pagination=”off” use_overlay=”on” overlay_icon_color=”#FFFFFF” hover_overlay_color=”rgba(1,18,64,0.5)” module_class=”lwp-col-portfolio-service no-avatar” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Recoleta Bold||||||||” header_text_color=”#011240″ header_font_size=”24px” header_line_height=”170%” locked=”off” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" A\/B testing. Ontdek welke versie het best presteert. Er is geen ruimte voor gokken in het optimalisatieprocesMeten is weten Elke dag nemen we deel aan een soort van A\/B testen, bijvoorbeeld wanneer je partner je vraagt: \u201cschat, vind je een rood shirt of een blauw shirt beter bij me passen?\u201d. Zonder dat we het doorhebben […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":225259,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"acf":[],"yoast_head":"\nWaarom je ASAP met A\/B tests moet beginnen:<\/h4>\n
\n
Waarom je ASAP met A\/B tests moet beginnen:<\/h4>\n
\n
Dit is wat we voor je kunnen doen!<\/h4>\n
\n\n
\n <\/i><\/td>\n \n Development<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n\n
\n \n Interaction design<\/i><\/h4>\n<\/td>\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Verhoog je winkans in business<\/h3>\n
A\/B testen maakt het
\nverschiltussen winst en verlies<\/h4>\nAndere interessante cases<\/h3>\n