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What is UX design?

Most business owners or start-ups know they need it, it’s supposed to be this really big deal in development. But what is UX design? And why is UX design important for the success of the next product? The abbreviation is the easy part, UX in UX design stands for User Experience. But to explain to you exactly what UX design is, I’m going to need a little bit more of your time. It will be worth it though, pinky promise!

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UX designer vs UI designer

If you’re working in the digital field, you’ve probably once or twice come across the terms UX designer and UI designer. They have very similar names so you wouldn’t be the first to get them mixed up. Just like back in the day (or maybe even recently) with Pat & Mat! Although they only differ by one letter, they are definitely not the same. What do the abbreviations UX and UI stand for, what do they mean and what is the difference between a UX designer and a UI designer? Let’s find out!

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The use of user research

You can’t build an airplane cockpit without knowing what a pilot exactly does. We know roughly what a pilot does, right? Fly a plane. But when we really dive into their flight routine, we learn so much more. So, hop on board and let us tell you about the use of user research and fly your next project to new heights.

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Cocktail recipe.

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