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User Research blogs.

Waar denken we aan?

We align our designs with real needs and goals. We do that by studying the user’s behaviours, characteristics, needs and goals.

Why you need customer journey mapping

If you sell a product or service but you don’t have a customer journey map yet, stop what you’re doing! Customer journey mapping is a crucial part in going from a GOOD user experience, to a GREAT user experience. Want to know how? Keep reading and find out.

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The use of user research

You can’t build an airplane cockpit without knowing what a pilot exactly does. We know roughly what a pilot does, right? Fly a plane. But when we really dive into their flight routine, we learn so much more. So, hop on board and let us tell you about the use of user research and fly your next project to new heights.

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