User research.
Align your designs with real needs and goals.
And save a lot of time, money and user frustrations down the road
Uncover valuable hidden insights
Do you know, and we mean REALLY know, your users? Their needs, behaviors, attitudes and pain-points, or is it based on gut feeling? A well conducted user research is the only way to discover exactly what your users need. Allowing you to establish more meaningful and relevant designs. And well, you know what they say about ‘assume’. It makes an ‘ass’ out of ‘u’ and ‘me’!
How user research benefits you and your users:
- Uncover valuable hidden insights
- Avoid product failure or costly fixes down the road
- Understand the return on investment (ROI)
- Establish a truly relevant business
- Smooth onboarding process that saves time
What is user research?
In user research we study user characteristics, needs, goals, behaviors and attitudes through quantitative and qualitative methods. User research is a gateway to a meaningful brand experience as it points out the direction for your designs. That way you’ll know exactly what knocks your user’s socks off! With solid user research you increase development efficiency, save money on dodging costly fixes and avoid becoming the next Blackberry. Remember them? Yeah, no one does.
What is user research?
In user research we study user characteristics, needs, goals, behaviors and attitudes through quantitative and qualitative methods. User research is a gateway to a meaningful brand experience as it points out the direction for your designs. That way you’ll know exactly what knocks your user’s socks off! With solid user research you increase development efficiency, save money on dodging costly fixes and avoid becoming the next Blackberry. Remember them? Yeah, no one does.
Let us put on our lab coats for you!
We use various research methods suitable for your goals and what you want to achieve, but also practical concerns such as your budget and time constraints. Using interviews, diary/camera studies, surveys and A/B testing, we carefully align user needs and goals with your designs creating a strong foundation and clear direction. You wouldn’t make someone a cocktail without knowing that they like. Base it on assumptions? They might have preferred mojito over tequila sunrise.
Hop on the train of foolproof designs!
And save a lot of money in the long run
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Vleesch & Co
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