As Erik Spiekermann jokingly writes in the foreword of Do Good Design by David Berman; the world probably will go on the same when there are no designers anymore – it would be a bit less colorful and some companies would sell a bit less, but the world wouldn’t cease to exist. How important is the work of a designer really?

Let’s say you own a brand, you run a company, and it’s going quite well. Nice! But things could be better… There are some areas where you can’t quite figure out why certain things don’t work, like advertising, sales, etc. You ask yourself; How do other brands and companies manage to be more successful? What are they doing differently? You know you have a strong proposition, but is your brand is as unique as you think it is?

This is the perfect moment to conduct a UX research with a competitive analysis. And what is a competitive analysis, you may ask? Well, we’re here to explain all the ins and outs for you and guide you through the steps to make your own competitor analysis, specifically for UX design.

User Experience design, or the short version UX design, refers to the design of experiences users have with products or services. Today, the term User Experience design is mostly used in online products, such as platforms, websites, webshops and apps, but you can use User Experience design for basically everything that can be used and has a design. From something as simple as your favorite teacup to more advanced items like a brand-new espresso machine. What are important factors and deliverables in UX design? I’ll tell you all about it!